Get started
Guide

How do I do competitor analysis in Claude with live data?

Do competitor analysis in Claude by connecting a project, not by pasting an export. Spiderlook's MCP server gives Claude Desktop and the claude.ai connector one project's rivals, the sources you turned on, and the posts, ads, and pages behind each signal. The scan is daily, with an extra refresh when you need a newer read.

Updated

Claude access checked 20 October 2026
ToolWho it is forMCP access in ClaudeAd monitoring
SpiderlookAgencies and marketing teams. One project per client landscape.MCP server at https://api.spiderlook.com/mcp for Claude Desktop, the claude.ai connector, and ChatGPT. Sign-in is OAuth. The connection is the project you choose.Meta ads and Google ads, when you turn those sources on for a rival.
KluePMMs and sales reps. Battlecards and win-loss.Yes. An MCP server, a listing in the Claude connector directory, and a ChatGPT guide that uses Klue's Content API in a custom GPT.not found as of 20 October 2026
CrayonSales enablement and competitive intelligence teams.Yes. Hosted MCP at mcp.crayon.co/mcp/ with OAuth. Named clients: ChatGPT, Claude, Copilot, and Glean.not found as of 20 October 2026
SimilarwebEnterprise teams doing digital intelligence: traffic, keywords, and ads.Yes. Official Claude connector and MCP at mcp.similarweb.com. API access is required.Yes. Ad Intelligence covers search, display, and social ads, and Ad Monitor sends alerts when sites bid on your keywords.
VisualpingTeams that watch website changes, including a competitive-monitoring use.Yes. MCP at https://visualping.io/mcp/sse. Claude custom connector and a ChatGPT app.Not found as of 20 October 2026. The published product is website change detection.
AlphaSenseMarket and financial research across a large document library.Beta, enabled by the account team. Endpoint mcp.alpha-sense.com/mcp.Not found as of 20 October 2026. The published product is research documents.
TrendtrackEcommerce brands looking at ads, products, and emails.Yes. MCP at api.trendtrack.io/v1/mcp for Claude, ChatGPT, Perplexity, and Manus.Yes, with a Meta ads focus.

How often these tools scan, whether they separate multiple clients, and how a new account starts: not found as of 20 October 2026, unless a cell above says otherwise. Competitors App's help center says ads, keywords, backlinks, and reviews are checked weekly, emails daily, and the website every 3-4 days. Spiderlook's published cadence is a daily scan plus an extra refresh, with one project per client.

Choose another Claude connector if

  • Your enablement team already works in Klue or Crayon, and you want that intel in Claude.
  • You need Similarweb's traffic, keyword, and ad data and you have API access, or you want Visualping's website change alerts.
  • You want AlphaSense's research documents. That MCP is beta, enabled by the account team.

Choose Spiderlook if

  • You want a daily scan of the website, social profiles, and Meta and Google ads you turn on for each rival, with the posts, ads, and pages kept as evidence.
  • Each client or brand has its own project, and you want that project in Claude Desktop, the claude.ai connector, or ChatGPT.

Use it in Claude and ChatGPT

These are the published Spiderlook steps. Sign-in is OAuth. Do not paste a bearer token.

Claude Desktop

  1. Add a remote MCP server named spiderlook.
  2. Set the URL to https://api.spiderlook.com/mcp.
  3. Or run claude mcp add --transport http spiderlook https://api.spiderlook.com/mcp.
  4. When Claude asks you to sign in, approve access in Spiderlook. Do not paste a bearer token.

claude.ai connector

  1. Open Claude on the web and go to Customize, then Connectors.
  2. Add a custom connector named Spiderlook and paste the MCP endpoint.
  3. The prefilled connector link opens that modal with the name and URL filled in.
  4. Choose Connect. Claude starts OAuth and opens Spiderlook so you can sign in and approve.

ChatGPT

  1. In ChatGPT, add a custom connector or app that accepts a remote MCP server URL.
  2. Name it Spiderlook and set the server URL to https://api.spiderlook.com/mcp.
  3. Create the connector. ChatGPT starts OAuth and opens Spiderlook so you can sign in and approve.
  4. Do not paste a bearer token. Spiderlook does not deep-link ChatGPT, because ChatGPT does not provide a connector install link.

Open the claude.ai connector with Spiderlook prefilled. Setup steps.

Example prompts

  1. List the projects and rivals I can access.
  2. Which rival had the most activity in the last 30 days in this project?
  3. What changed since the last daily scan, and which posts, ads, or pages are the evidence?

FAQ

Add Spiderlook as a remote MCP server at https://api.spiderlook.com/mcp in Claude Desktop, or add a custom connector on claude.ai. Approve access in Spiderlook. Ask about the project you connected.

Sources

Rival URLs were checked on 20 October 2026. Spiderlook rows use pages published on spiderlook.com.

Related pages

See what Spiderlook can find in your competitive landscape.

Bring one client, brand or market. Set it up in minutes.

Get started