Brand: track category rivals
Brands usually maintain one primary landscape and work from Home conclusions after each daily scan.
What is the suggested path?
Confirm Your brand and category Rivals with the sources that matter. After daily scans, triage Signals on Home, deep-dive Ads, Social, or Website on movers, then Ask Spidey for narratives before stakeholder updates.
- Confirm Your brand and category Rivals.
- Keep daily scans on for primary sources.
- Triage Signals on Home each morning or after scans.
- Deep-dive Ads, Social, and Website on movers.
- Ask Spidey for narratives before stakeholder updates.
When should brands connect AI clients?
Connect Claude from the directory or ChatGPT with the MCP endpoint when strategists prefer those clients. Scope the connection to the brand project only. Gemini, Cursor, Notion, PostHog, and any other client that supports MCP can use the same endpoint with OAuth.
What if Home feels empty?
Add Your brand if missing, wait for first-scan ready, and confirm Daily scans is on for primary rivals. Thin Signals usually mean thin sources — connect ads and social before rewriting the workflow.
What daily and weekly cadence works for brands?
Each morning after daily scans, triage open Signals and star movers. Mid-week, deep-dive Ads and Social on anyone who shifted messaging. Before the stakeholder sync, run the weekly competitive review and refresh battlecards for rivals that moved.
Use Refresh sparingly for the one rival in tomorrow’s meeting if the last daily scan is too old. Keep Ask Spidey for narrative drafts, and Connect your AI when strategists already live in Claude or ChatGPT.
If Signals stay thin, expand sources before adding more rivals — empty Home is usually a coverage problem, not a workflow problem.
How do I brief stakeholders without noise?
Lead with three Signals, one Compare insight, and two evidence links. Skip raw Activity dumps unless someone asks for proof. Keep Your brand current so vs-you KPIs on Home stay meaningful in the brief.
When stakeholders want AI chat, connect Claude or ChatGPT to the brand project only. For quick follow-ups, Ask Spidey beside Home is enough and avoids another OAuth cycle.