For brands
Compare your competitive set.
See campaigns, messaging updates, and channel activity across the brands in your market.
- Compare campaigns and messaging
- Track social, advertising, and website activity
- Review each competitor's history
Know what your competitors are doing. Without constantly watching them.
Spiderlook is competitor monitoring software for marketers. It continuously tracks competitor websites, social channels and ads, then connects the changes in one competitive view.
Choose the view that matches your team.
Brands compare one market. Agencies keep multiple client landscapes organized. Spiderlook supports both without mixing their history or reporting.
For agencies
Keep every client landscape separate.
Give each account its own competitors, history, and client-ready brief.
- Keep every client workspace separate
- Retain a dated record of competitor activity
- Prepare current client briefs
Stop taking snapshots of a moving market.
Spiderlook monitors every supported channel continuously and records each change as it appears.
Social activity
LinkedIn · Instagram · Facebook · TikTok
Compare publishing frequency, active channels, and messaging updates over time.
TikTok activityCompetitor A
+62%
vs. previous 30 days
Advertising
Google Ads
See when a competitor launches a campaign or changes its advertising activity.
Google AdsCompetitor B
New campaign detected
First seen Aug 18
Websites & messaging
Pages · Positioning · Launches
Record new pages and positioning updates alongside the rest of a competitor's activity.
Homepage changed
Built for growing teams
The platform for enterprise operations
Possible positioning shift detected
Strategy signals
Connect changes across channels.
Compare related advertising, publishing, and website activity in the same period.
Strategy signal
Competitor C has increased paid advertising, publishing frequency and product-focused messaging during the last four weeks.
Advertising and product activity increased together.
See activity in context.
Compare each event with the competitor's history and the rest of the market.
A dated history
Review when each campaign, channel, or website change appeared.
- MayTikTok
New account detected
- JuneSocial
Posting frequency +38%
- JulyWebsite
New landing page detected
- AugustGoogle Ads
Campaign launched
The competitive set
Compare channel activity and website changes across the brands you track.
| Competitor | Social | Ads | Website | Momentum |
|---|---|---|---|---|
| Competitor C | ↑ 54% | High | 7 | ↑↑ |
| Competitor A | ↑ 31% | High | 4 | ↑ |
| Your company | ↑ 12% | Medium | 2 | ↑ |
| Competitor B | ↓ 8% | Medium | 1 | → |
Add the competitors you track. Spiderlook monitors them.
Start with a workspace, select the channels, and review each dated change.
Create a workspace
Add your company or a client and choose the competitors you track.
Choose the channels
Monitor supported social platforms, websites, and advertising sources.
Review the record
Compare dated changes, activity levels, and the competitive set in one place.
Ask Spidey
Ask Spidey about the activity in your workspace.
Query dated campaigns, channel activity, and website updates across the competitors you track.
Spidey
Workspace assistant
You
Which competitor changed the most this month?
Spidey
The largest change came from Competitor C.
Over the past four weeks, it:
- increased social publishing by 47%
- launched two new Google Ads campaigns
- changed its homepage positioning
- published a new product landing page
Advertising, publishing, and product activity all increased during the same period.
Plans
Start with the competitive landscape that matters most and expand as you need.
We'll map the right fit on a demo.
Starter
Up to 5 competitors
One competitive set
For brands monitoring their core competitive set.
- Ongoing monitoring
- Website changes
- TikTok
- AI strategy signals
- Deviation alerts
- Google Ads tracking available as an add-on
Growth
Up to 15 competitors
Multi-workspace support
For teams managing multiple brands, markets or client competitive landscapes.
- Everything in Starter
- Multiple workspaces
- Google Ads tracking included
- Grouped reporting
- All supported channels
Scale
Up to 40 competitors
Priority crawl and onboarding
For larger competitive landscapes and teams managing many brands or clients.
- Everything in Growth
- Priority crawl queue
- Dedicated onboarding
- Custom plans for larger competitive sets
Google Ads tracking
Available as a Starter add-on.
Google Ads monitoring is continuous. Included in Growth and Scale.
Frequently asked questions
What does Spiderlook monitor?
Spiderlook monitors competitor websites, social profiles, and advertising activity. For each competitor in your workspace, it tracks page and messaging changes, publishing patterns on supported social platforms, and ads in libraries including Google Ads and Meta. Every detected change is dated and linked to its source.
How often is competitor activity refreshed?
Spiderlook monitors supported channels continuously rather than on a manual schedule. When a competitor publishes new content, launches an ad, or updates a key page, the change appears in your workspace with a timestamp. You open a current view instead of running ad hoc checks before each meeting.
Can agencies separate client workspaces?
Yes. Each client gets its own workspace with a separate competitor list, channel selection, change history, and briefs. Activity from one account does not appear in another client's workspace, so agency teams can manage multiple accounts without cross-client bleed.
Does Spiderlook track Google Ads?
Yes. Spiderlook monitors Google Ads activity alongside Meta advertising, social publishing, and website changes. Paid campaigns appear in the same competitive view as organic and web activity, so you can see when a competitor shifts spend or messaging.
How is Spiderlook different from a website-change alert tool?
Website-change tools notify you when a page updates. Spiderlook monitors websites, social channels, and ads together, records each change with context and dates, and lets you compare activity across your full competitive set. It is built for marketers preparing briefs and reviews, not just for page-level alerts.
See Spiderlook on your competitive set.
Book a demo and we'll walk through the competitors and channels your team wants to monitor.