What can my assistant see?

Only what your Spiderlook login can open. Each question runs against one project, and projects you can't open never appear.

How fresh is the data?

Spiderlook scans each source daily. Answers reflect the latest daily scan, and every claim traces back to a stored post, ad or page.

Does Spiderlook connect to my own ad accounts?

No. Spiderlook reads your rivals' public ads from the Meta and Google ad libraries. It doesn't log in to or change your own ad accounts.

Can my assistant add rivals or change tracking?

Yes, if you ask. It can add a rival, add sources such as Instagram or Google ads, turn daily tracking on or off, and draft or approve battlecards.

I run an agency. Can I use one connection for several clients?

Yes. Your assistant can see every client project your login can open, and each question runs against one project at a time.

Can't ChatGPT or Claude do this alone?

They can search the web, but they don't keep a daily record of your rivals' posts, ads and pages. Spiderlook does that, and the assistant reasons over it.

MCP server

Competitor intelligence MCP server for your AI assistant

Spiderlook scans your rivals' websites, social profiles and ads every day. Connect it once, and ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP can answer from that evidence.

Add to Claude Setup guide

https://api.spiderlook.com/mcp

Streamable HTTP · OAuth sign-in

ClaudeSpiderlook connected

What did my rivals change this week?

✓ Spiderlook | query_activity | 7 days

Three rivals changed something this week. Here is the evidence:

Rival A4 new Meta adsVideo · Start free trial
Rival B9 LinkedIn posts2x its usual pace
Rival CPricing page changedNew headline

Listed in

Coverage

One server for the whole competitive picture

Most competitor MCP servers cover one slice: ads, social or web pages. Spiderlook covers all of them for every rival you track:

Website: page changes from daily snapshots.
Social: Instagram, TikTok, Facebook, LinkedIn, YouTube and X, including LinkedIn people you choose to follow.
Ads: Meta ads and Google ads.

You pick the sources per rival. Spiderlook scans them daily and keeps every post, ad and page it finds, so your assistant answers from stored evidence instead of guesses.

Example prompts

What you can ask

The answers are illustrative: real metric names, placeholder rivals.

ClaudeSpiderlook connected

Pick a prompt to see an example answer.

Ask about your rivals…

What did my rivals launch this week?

Rival A started 4 new Meta ads, all video, all pushing a free trial. Rival B posted 9 times on LinkedIn, double its usual pace. Rival C changed its pricing page headline. Here are the ads and posts.

Who is getting the most share of voice on social this month?

By activity across your tracked networks, Rival A leads, then you, then Rival B. Rival B's share dropped after it went quiet on TikTok.

Did anyone break their usual playbook?

Yes. Spiderlook flagged one signal: Rival C moved from product posts to customer stories and added LinkedIn ads. Here is the evidence it used.

Which creator or paid-partnership posts are rivals running on Instagram?

Rival A ran 3 posts marked as paid partnerships and 2 creator collaborations. Here they are, with likes, comments and the top comments.

Update our battlecard for Rival B and show me what changed.

I drafted 3 suggestions from the last 30 days, each with its source. Accept or dismiss them here, then approve the card.

Add example.com as a rival and track its LinkedIn and Meta ads.

Added. Spiderlook is finding its website and profiles, and the first scans are queued.

Clients

Works where you already work

Spiderlook works in ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP.

Claude

Add Spiderlook from the Claude directory, or add it by URL in Claude Desktop, Claude Code or claude.ai.

ChatGPT

Add a custom connector with the endpoint URL, then sign in.

Gemini, Cursor, Notion, PostHog and others

Add a remote MCP server with https://api.spiderlook.com/mcp, then sign in with your Spiderlook account.

Setup steps →

Connection trouble? MCP troubleshooting →

Security

Security and data scope

Sign in, don't paste secrets. You connect with your Spiderlook login through OAuth. There are no keys or tokens to copy into a chat.
Access stays with Spiderlook. Access tokens are issued for the Spiderlook server only.
Your login decides what the AI sees. The assistant can open the organizations, projects and rivals your Spiderlook account can open, and nothing else. Projects you can't open never appear.
One project per question. Every lookup runs against a single project you name.
Reading and acting are separate. Six tools only read. Six make changes, such as adding a rival or approving a battlecard.
Public sources only. Spiderlook collects public websites, public social profiles and public ad libraries.

Evidence

What comes back

Daily scans. Every source you turn on is scanned daily, so answers reflect the latest scan, not a live feed.
Stored evidence. Answers come from the actual posts, ads and pages Spiderlook stored, which the assistant can open in full.
Engagement and context:
- Likes, comments and shares on posts.
- Whether a post was brand-owned, a creator post, a collaboration or a paid partnership.
- Ad format, call-to-action button and whether the ad is still active.
History. Up to 90 days of activity per question, weekly KPI trends, and the history of each rival's strategy.
Signals. Breaks from a rival's usual pattern, each with the evidence behind it.

Prefer to stay in the app? Ask Spidey answers the same questions inside Spiderlook. Compare Ask Spidey and MCP >

Why MCP

Your AI, not another AI tab

Many competitive intelligence tools now ship their own AI agent inside their app, or offer MCP access only on certain plans or through an account manager. Spiderlook takes the other route.

Compared	Built-in AI in a CI suite	Spiderlook MCP
Where you ask	Inside the vendor's app	In the assistant you already use
Data covered	Often one slice: ads, social, traffic or web pages	Website, six social networks, Meta and Google ads
Sign-in	Varies; some need a key or an account manager	OAuth with your Spiderlook login
Mixes with your other tools	No	Yes. Use it next to your other MCP servers in the same chat
Battlecards	Varies	Read, draft, review and approve from the chat

Comparing a specific tool?

Tools

The 12 tools your assistant gets

Six read your data. Six take actions you ask for.

Read

Look up what Spiderlook has stored.

List workspacelist_workspace: Shows the projects and rivals your login can open, and marks each company as you, a rival or a benchmark.
Query metricsquery_metrics: Counts and rankings over 1 to 90 days: share of voice by activity, activity threat, ad launches, ad counts, follower totals, hiring pace, open signals, strategy shifts and weekly KPI trends.
Query activityquery_activity: The posts, ads or pages from one channel, newest first, going back up to 90 days. Covers feed posts, reels, shorts, videos and community posts.
Get itemget_item: One post, ad, page or profile in full. Includes stored comment text for LinkedIn, Facebook, Instagram and TikTok, and the snapshot history for a page.
List eventslist_events: Signals (moments a rival broke its usual pattern, with the evidence) and the history of its strategy.
Get battlecardget_battlecard: The current battlecard, pending suggestions with their sources, and whether it is approved.

Act

Make changes you ask for.

Add competitoradd_competitor: Adds a rival or benchmark from its URL and starts finding its website and profiles.
Update competitorupdate_competitor: Switches a company between rival and benchmark, or turns daily tracking on or off.
Add channeladd_channel: Adds a source to a rival, such as its Instagram, Meta ads or website, and queues the first scan.
Generate battlecardgenerate_battlecard: Drafts new battlecard suggestions without overwriting what is already there.
Review battlecard suggestionreview_battlecard_suggestion: Accepts or dismisses a suggestion.
Approve battlecardapprove_battlecard: Marks the battlecard approved.

Full reference: Spiderlook MCP docs >

FAQ

Questions about the Spiderlook MCP server

ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP. Claude users can add it from the Claude directory.

Bring your competitors into your next chat

Connect Spiderlook to your AI assistant and ask what your rivals changed this week.

Add to Claude Start with Spiderlook Read the setup guide

Competitor intelligence MCP server for your AI assistant

One server for the whole competitive picture

What you can ask

Works where you already work

Claude

ChatGPT

Gemini, Cursor, Notion, PostHog and others

Security and data scope

What comes back

Your AI, not another AI tab

The 12 tools your assistant gets

Read

Act

Questions about the Spiderlook MCP server

Which AI tools can use Spiderlook?+

What can my assistant see?+

How fresh is the data?+

Does Spiderlook connect to my own ad accounts?+

Can my assistant add rivals or change tracking?+

I run an agency. Can I use one connection for several clients?+

Can't ChatGPT or Claude do this alone?+

Bring your competitors into your next chat