Product / Website change tracking

Know when a competitor changes their website, and why it matters

Add a rival's site and the pages you care about: pricing, product, homepage, comparison pages. Spiderlook scans them daily and flags the changes worth your attention.

Create your project free, then choose a plan to start tracking.

Rival website Daily scan complete
Positioning shiftHomepage

A new audience. A different pitch.

The homepage now leads with teams, replacing its focus on individual users.

Previous scan
Rival X

Built for your
next big idea.

Start creating
Latest scan
Rival X

Bring your
whole team.

Explore team plans
Stored page evidenceFound in the morning scan
Keep the context: website, ads and social in one feed.
Illustrative preview
What we watch

What website changes does Spiderlook track?

For each rival you add their site URL and any watched pages. Typical watched pages:

  • Pricing pages: new plans, renamed tiers, changed packaging
  • Product and feature pages: new capabilities, retired features, new screenshots
  • Homepage: headline and positioning changes
  • Comparison and alternative pages: who they are targeting now
  • Careers, partner or industry pages: early hints of where they're expanding

After each daily scan, meaningful changes appear in the rival's Website tab and in the Activity feed filtered to Website.

Not just a page monitor

How is this different from a website change monitor?

A page monitor tells you a page changed. Spiderlook tells you what a competitor is doing.

Website changes sit next to everything else

A new pricing page appears in the same feed as the ads and LinkedIn posts that launched it.

Signals, not diffs

Spiderlook highlights meaningful changes and patterns across rivals instead of alerting on every pixel.

Evidence on file

Every change is stored with the date it was found, so you can show your team when it happened.

Built into your battlecards

When a rival changes pricing or positioning, the battlecard gets a suggested update.

Daily scans

How often are competitor websites checked?

Every day. Daily scans run each morning. If you hear about a launch and want a newer read, run a manual Refresh on that rival. A full rescan takes about 30 minutes.

Put it to work

What can I do with website change data?

  1. 01
    React to pricing moves before prospects bring them up on calls
  2. 02
    Catch repositioning

    a new homepage headline often comes before a new campaign

  3. 03
    Track who they're targeting

    new comparison or alternative pages show which competitors they want to win against

  4. 04
    Brief leadership

    your weekly report summarizes the changes that mattered, with links to the evidence

MCP ready

Can I ask questions about competitor website changes?

Yes. Ask Spidey in the app, or connect ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP. Ask "What did Rival X change on their pricing page this quarter?" and get an answer based on the stored pages.

ChatGPTClaudeAny MCP client
ClaudeSpiderlook connected · Your project
Ask your AI about your rivals.
Ask about your rivals' websites…
Focus

Can I focus on the changes that matter?

Yes. Focus chips tell Spiderlook which themes to prioritize on a noisy source, so Signals stay useful. Turn daily scans off for rivals or pages you no longer care about. Collected history stays.

FAQ

Questions, answered.

The site URL plus any pages you add as watched pages, such as pricing, product, homepage or comparison pages.

Stop refreshing your competitors' pricing pages

Add a rival and their key pages today. Tomorrow morning you'll know what changed.