Evidence behind every insight
Spiderlook separates conclusions (Signals, Ask Spidey, battlecards) from the underlying activity evidence so claims stay checkable.
How does cited activity work?
Signals and AI answers should point back to posts, ads, or pages collected from Sources. Open the evidence when you need to verify a claim or share proof with a client.
Activity is the chronological feed; Compare is the same evidence viewed as contrasts. Use both when a stakeholder asks what changed and why it matters.
How does AI explain without replacing evidence?
Ask Spidey and battlecard suggestions interpret the landscape. They do not replace the Activity feed or rival hubs. Prefer grounded prompts that name rivals and time windows.
If an answer lacks citations, open Activity or the rival Ads/Social/Website tabs and attach the proof yourself before sharing externally.