How to do LinkedIn competitor analysis
In short: LinkedIn Page analytics compares your Page with one competitor on a free Page and up to nine on Premium, and only for Page admins. Spiderlook scans every rival’s LinkedIn Page daily for followers, posting activity, top posts and engagement per post, with the posts behind each signal.
What is LinkedIn competitor analysis?
LinkedIn competitor analysis is tracking rival companies’ LinkedIn Pages to see what they publish, how often, and what earns a response from their audience. For B2B brands it is the clearest public view of a rival’s positioning, launches and thought-leadership themes.
What should you track on a competitor’s LinkedIn Page?
Track the same five things for every rival:
- Followers and how fast they grow
- Posting activity: how often the Page publishes and when that changes
- Top posts: the posts with the strongest response
- Engagement per post, so a large Page and a small Page compare fairly
- Themes: the messages, audiences and formats the Page keeps returning to
How do you analyze LinkedIn competitors by hand?
Start inside LinkedIn. Page admins get competitor analytics in Page analytics: add competitors, compare follower and organic content metrics, and see their trending posts from the past 30 days, refreshed daily.
Then keep a log. Open each rival’s Page, note followers and new posts since the last check, save the posts that took off, and write a line on what each rival is pushing. Do it on a fixed schedule so the trend is visible.
Where does LinkedIn’s own competitor view fall short?
It stops at a small number of rivals. LinkedIn’s help center lists data for one competitor on a free Page and up to nine on a Premium Company Page. It needs admin access to your own Page, so an agency without that access starts from zero. It covers LinkedIn only, so a rival’s launch on LinkedIn, Instagram and in paid ads shows up as unrelated pieces. And the trending-post list stops at 30 days.
How does Spiderlook track competitors on LinkedIn?
Spiderlook scans every rival’s LinkedIn Page daily. Add the rival’s website and confirm the LinkedIn Page Spiderlook finds there, or paste the Page URL.
Each scan collects followers, posting activity, top posts and engagement per post. The results land in:
- Activity: the new posts from every rival’s Page
- Signals: meaningful shifts, such as a jump in posting activity or messaging that turns toward a new audience
- The rival’s Social tab: followers, posting and top posts for the Page
Focus chips set the themes you care about for each rival, and every signal links to the posts behind it.
How do you compare LinkedIn with a rival’s other channels?
Add the rival’s website, Instagram, TikTok, Facebook, YouTube, X, Meta ads and Google ads as sources. Compare lines rivals up on posting frequency, content themes, campaign activity, formats, messaging and strategy shifts, so a B2B launch reads as one story across every channel.
Can you ask ChatGPT or Claude about a rival’s LinkedIn?
Yes. Ask Spidey answers inside Spiderlook with the posts attached. Spiderlook’s MCP server brings the same project into ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP, so you can ask what a rival changed on LinkedIn this month without copying posts around.
Where to go next
FAQ
Yes, for Page admins. LinkedIn Page analytics compares your follower and organic content metrics with competitors you pick and lists their trending posts from the past 30 days. LinkedIn’s help center lists data for one competitor on a free Page and up to nine on a Premium Company Page.