Agency vs Brand
Pick the organization type that matches how you work. Both types use Projects as competitive landscapes; the difference is how you usually structure them.
What is an Agency account?
Agencies create a Project per client (or major campaign landscape). Keep rivals, sources, reports, battlecards, and MCP authorization inside that client project so data never mixes across accounts.
Name projects after clients so the switcher stays obvious for the team. Invite teammates once at the organization level; they then open the right project for each engagement.
What is a Brand account?
Brand organizations usually track category rivals against Your brand in one primary project. Home, Signals, Compare, and Ask Spidey stay focused on that landscape.
Add Benchmarks when you want category anchors that are not the primary competitive fight.
Why do Projects still matter?
Organization settings (timezone, team, billing) sit above projects. Switching projects changes the landscape without changing billing or team membership.