Add a Rival with the wizard
The add-rival wizard creates a tracked competitor with the sources and focus Spiderlook should prioritize.
What are the wizard steps?
- Who — name, optional website, role (Rival or Benchmark).
- Sources — confirm suggested social, ads, and website sources, or enter URLs manually.
- Focus — per-source monitoring focus chips so noisy rivals stay useful.
- Confirm — start tracking; the first scan follows activation and the daily schedule.
When should I use Rival vs Benchmark?
Use Rival for competitors you actively track. Use Benchmark for peers you want as reference. Your brand is added separately — never as a generic Rival stand-in.
How do sources and daily scans work here?
Each source can participate in daily scans. Pause daily scans later on the Sources tab when cadence matters less; manual Refresh remains available subject to usage.