Activity feed and Compare mode
Activity is the evidence stream for the project. Compare is the same landscape viewed as contrasts instead of a chronological feed.
Which feed filters can I use?
Filter by type (Everything, Social, Ads, Website), by rival, and by search. Switch cards versus table when you need denser scanning. Open any row for the stored evidence.
- Type: Everything, Social, Ads, Website
- Rival filters and search
- View: cards or table
What is Compare mode?
Switch to Compare with mode=compare for share of voice, formats, timing, and engagement versus the feed. Use Compare for landscape questions (who posts more, which formats win). Use the feed when you need the exact post, ad, or page.
Compare stays grounded in the same scanned evidence as Activity — it is a view change, not a separate data product.
How do teams use Activity and Compare?
After daily scans, skim new Activity, then open Compare for the weekly narrative. Export or cite evidence when stakeholders ask for proof behind a Signal or battlecard line.