Rivals list and profile tabs
The Rivals page is the directory for every Rival, Your brand, and Benchmark in the project. Open a row to work the profile tabs.
Which filters and badges appear on Rivals?
- Filter by role: Rivals, Your brand, Benchmarks.
- New today counts highlight fresh activity after scans.
- Scan status: pending, scanning, or ready.
- Daily scans off can show a tracking badge while Refresh remains available.
What is on the Overview tab?
Overview is the rival home: key metrics versus Your brand, signals, and recent activity. Start here before diving into Ads, Social, or Website. Use Ask about this rival when you want a grounded chat scoped to the profile.
What is on the Strategy tab?
Strategy summarizes how a rival shows up across collected sources. Quality follows scan coverage — if sources are thin or daily scans were paused, treat the summary as directional and verify in Activity.
What is on the Social tab?
Social shows connected networks and posting evidence for Instagram, TikTok, Facebook, LinkedIn, YouTube, and X when connected. Use Focus chips on Sources to prioritize themes Spiderlook should watch.
What is on the Website tab?
Website intel tracks the site URL and watched pages for meaningful changes between scans. Confirm the primary site in Sources. When discovery fails, enter the URL manually and keep daily scans on for pages you care about.
What other rival tabs matter?
Ads holds Meta and Google creative evidence. Sources manages connections and daily scans. Battlecard holds generate, suggestions, approve, and PDF.