Track every competitor's social media in one feed
Spiderlook scans your rivals' Instagram, TikTok, LinkedIn, Facebook, YouTube and X every day. You see what they posted, what landed and what changed in their strategy.
Create your project free, then choose a plan to start tracking.
A new theme is gaining traction.
Rival A is publishing more product walkthroughs. Open the posts to see the story behind the shift.
3 supporting postsWhich social networks does Spiderlook track?
Instagram, TikTok, Facebook, LinkedIn, YouTube and X. Add a rival's website and Spiderlook suggests their profiles. Confirm them, or paste profile URLs yourself.
What do I see for each competitor?
The rival's Social tab shows followers, posting activity, top posts, formats and timing. The Strategy tab shows how their approach is moving over time, for example a shift in their main social networks or positioning angle.
- Followers and posting: how often they post and how their audience is moving. For YouTube, subscribers and videos.
- Top posts: the posts that performed best, with engagement tracked per post.
- Formats and timing: what they post and when.
How do I compare my brand with competitors on social?
Add your own brand to the project, then open Compare. You get share of voice, formats, timing and engagement side by side, and you can open the posts behind every number. Add Benchmarks too: brands outside your category whose social playbook you want to learn from.
How is this different from a social media analytics tool?
Analytics tools report on your own accounts. Spiderlook is built around other people's accounts:
Signals point out meaningful changes
A posting spike, a new content theme or a format switch, without you reading every post.
Social sits next to ads and website
A LinkedIn launch post shows up beside the new landing page and the Meta ads that went live the same week.
Evidence for every claim
Signals and AI answers link back to the posts behind them.
How often is competitor social media checked?
Every day. Daily scans run each morning. Run a manual Refresh on a rival when you need a newer read. A full rescan takes about 30 minutes.
What can I do with competitor social data?
- Plan content around the formats and themes that work in your market.
- Report to clients with weekly reports that cite the actual posts.
- Spot launches when a rival's posting pattern suddenly changes.
- Ask questions in Ask Spidey, or in ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP: ‘Which of Rival X's LinkedIn posts got the most engagement this month?’
ChatGPT
Claude⌘Any MCP clientQuestions, answered.
Go deeper.
See what your competitors posted this week, and what worked
Add a rival, confirm their profiles, and read your first scan tomorrow morning.
Instagram, TikTok, Facebook, LinkedIn, YouTube and X.