Track your competitors' Meta and Google ads without living in ad libraries
Spiderlook scans each rival's public Meta and Google ads every day. You get the new creatives, offers and messaging changes in one place, with the ad itself one click away.
Create your project free, then choose a plan to start tracking.
New campaign. New angle.
your next chapter.Discover what's new
A fresh message, saved with the creative behind it.
Explore the new collection. Find the right fit for your team.
See how the same launch shows up across ad platforms.
A new campaign angle across Meta and Google
Open the stored ads to see what changed.What does Spiderlook track in competitor ads?
For each rival you connect Meta Ads, Google Ads or both. After every daily scan, the rival's Ads tab shows:
- New creatives since the last scan
- New or changed offers
- Messaging themes the rival is pushing right now
- Format mix, so you can see which formats the rival leans on
Every item is evidence: open it and you see the stored creative, not a paraphrase.
How is this different from checking the ad libraries myself?
The Meta Ad Library and Google Ads Transparency Center show you what is running. They don't tell you what changed, and they don't remember last week for you. Spiderlook does that part:
One view across rivals
Every rival's ads sit in one Activity feed you can filter to Ads.
Change, not volume
Signals point out meaningful shifts, like a new offer, a new angle or a jump in creatives, instead of listing every ad.
History you can cite
Each ad stays in the rival's timeline, so you can show a client or your team exactly when a campaign started.
How fresh is the ad data?
Spiderlook runs daily scans every morning. If something big is happening, run a manual Refresh on that rival for a newer read. A full rescan takes about 30 minutes. Coverage reflects what Meta and Google expose publicly at scan time.
What can I do with competitor ad data?
- 01Brief creative teams
Pull the three newest angles a rival is testing before your next sprint.
- 02Spot launches early
A burst of new creatives on one product line is often the first public sign of a push.
- 03Update sales positioning
When a rival changes its offer, the battlecard gets a suggested update you can accept or dismiss.
- 04Ask questions
Ask Spidey, or your own AI through MCP, ‘What changed in Rival X's ads this month?’ and get an answer grounded in the stored ads.
Can I compare ads across competitors?
Yes. Compare mode lines rivals up side by side: share of voice, formats and timing. Use it to see who is spending attention where, then open the evidence behind any number.
Does it only cover ads?
No. Ads are one source. The same rival can include Instagram, TikTok, Facebook, LinkedIn, YouTube, X and its website. That way an ad push lines up with the landing page change and the social posts that went out the same week.
Use it in your AI tools
Connect Spiderlook to ChatGPT, Claude, Gemini, Cursor, Notion, PostHog and any other client that supports MCP. Ask for a messaging summary of a rival's ads and get an answer built from the same evidence you see in the app.
ChatGPT
Claude⌘Any MCP clientQuestions, answered.
Meta Ads (from Meta's public ad library) and Google Ads. You connect them per rival during setup or later on the rival's Sources tab.
Go deeper.
See what your competitors launched this week
Add a rival, connect their Meta and Google ads, and read the first scan tomorrow morning.