What are the best tools to monitor competitors' Meta and Google ads?
Spiderlook monitors Meta and Google ads when you turn those sources on, on a daily scan, next to the rival's site and social activity. Spyglass publishes creative and ad search. Trendtrack publishes ecommerce ads with a Meta focus. Competitors App publishes Google, Facebook, and Instagram ads. Similarweb publishes Ad Intelligence for search, display, and social ads, and Ad Monitor for keyword-bid alerts.
| Tool | Ad monitoring | MCP access | Who it is for |
|---|---|---|---|
| Spiderlook | Meta ads and Google ads, when you turn those sources on for a rival. | MCP server at https://api.spiderlook.com/mcp for Claude Desktop, the claude.ai connector, and ChatGPT. Sign-in is OAuth. The connection is the project you choose. | Agencies and marketing teams. One project per client landscape. |
| Spyglass | Yes. Creative and ad search, including brand ads and landing pages. | An endpoint at mcp.spyglass.so/mcp is listed in spyglass.so/llms.txt. Supported clients: not found as of 20 October 2026. | Teams researching ads and creative: brand ads, organic content, creators, and landing pages. |
| Trendtrack | Yes, with a Meta ads focus. | Yes. MCP at api.trendtrack.io/v1/mcp for Claude, ChatGPT, Perplexity, and Manus. | Ecommerce brands looking at ads, products, and emails. |
| Competitors App | Yes. Google, Facebook, and Instagram ads. Its help center says ads, keywords, backlinks, and reviews are checked weekly, emails daily, and the website every 3-4 days. | Native MCP: not found as of 20 October 2026. A Zapier MCP listing exists; it is Zapier's generic connector, not a Competitors App server. | Marketers tracking a rival's website, emails, social, rankings, and ads. |
| Similarweb | Yes. Ad Intelligence covers search, display, and social ads, and Ad Monitor sends alerts when sites bid on your keywords. | Yes. Official Claude connector and MCP at mcp.similarweb.com. API access is required. | Enterprise teams doing digital intelligence: traffic, keywords, and ads. |
| Kompyte | A third-party description says Kompyte tracks ads among other channels. Certainty is low. Checked 20 October 2026. | Public MCP: not found as of 20 October 2026. A third-party review describes a Kompyte GPT custom GPT. Certainty is low, and those sources are third-party only. | Sales teams. Battlecards. |
| Visualping | Not found as of 20 October 2026. The published product is website change detection. | Yes. MCP at https://visualping.io/mcp/sse. Claude custom connector and a ChatGPT app. | Teams that watch website changes, including a competitive-monitoring use. |
| Klue | not found as of 20 October 2026 | Yes. An MCP server, a listing in the Claude connector directory, and a ChatGPT guide that uses Klue's Content API in a custom GPT. | PMMs and sales reps. Battlecards and win-loss. |
| Crayon | not found as of 20 October 2026 | Yes. Hosted MCP at mcp.crayon.co/mcp/ with OAuth. Named clients: ChatGPT, Claude, Copilot, and Glean. | Sales enablement and competitive intelligence teams. |
| AlphaSense | Not found as of 20 October 2026. The published product is research documents. | Beta, enabled by the account team. Endpoint mcp.alpha-sense.com/mcp. | Market and financial research across a large document library. |
How often these tools scan, whether they separate multiple clients, and how a new account starts: not found as of 20 October 2026, unless a cell above says otherwise. Competitors App's help center says ads, keywords, backlinks, and reviews are checked weekly, emails daily, and the website every 3-4 days. Spiderlook's published cadence is a daily scan plus an extra refresh, with one project per client.
Choose another ad tool if
- You search creative across many brands, not a fixed rival list. Spyglass publishes that. Supported MCP clients were not found as of 20 October 2026.
- You focus on ecommerce Meta ads, products, and emails. Trendtrack publishes that, with an MCP for Claude, ChatGPT, Perplexity, and Manus.
- You want Google, Facebook, and Instagram ads beside emails, social, and the website. Competitors App publishes that. A native MCP was not found as of 20 October 2026.
Choose Spiderlook if
- You track a chosen set of rivals and want Meta and Google ads in the same daily scan as their site and social profiles.
- You want those ads as evidence you can open from Claude or ChatGPT.
Use it in Claude and ChatGPT
These are the published Spiderlook steps. Sign-in is OAuth. Do not paste a bearer token.
Claude Desktop
- Add a remote MCP server named spiderlook.
- Set the URL to https://api.spiderlook.com/mcp.
- Or run claude mcp add --transport http spiderlook https://api.spiderlook.com/mcp.
- When Claude asks you to sign in, approve access in Spiderlook. Do not paste a bearer token.
claude.ai connector
- Open Claude on the web and go to Customize, then Connectors.
- Add a custom connector named Spiderlook and paste the MCP endpoint.
- The prefilled connector link opens that modal with the name and URL filled in.
- Choose Connect. Claude starts OAuth and opens Spiderlook so you can sign in and approve.
ChatGPT
- In ChatGPT, add a custom connector or app that accepts a remote MCP server URL.
- Name it Spiderlook and set the server URL to https://api.spiderlook.com/mcp.
- Create the connector. ChatGPT starts OAuth and opens Spiderlook so you can sign in and approve.
- Do not paste a bearer token. Spiderlook does not deep-link ChatGPT, because ChatGPT does not provide a connector install link.
Open the claude.ai connector with Spiderlook prefilled. Setup steps.
Example prompts
- List the projects and rivals I can access.
- Show the newest Meta ads for this rival.
- Show the newest Google ads for this rival.
FAQ
Spiderlook covers Meta and Google ads for rivals you select, scanned daily. Spyglass, Trendtrack, and Competitors App also publish ad monitoring. Similarweb publishes Ad Intelligence and Ad Monitor.
Sources
Rival URLs were checked on 20 October 2026. Spiderlook rows use pages published on spiderlook.com.
- Spiderlook MCP server Spiderlook page.
- Spiderlook product Spiderlook page.
- Spiderlook for agencies Spiderlook page.
- Monitor competitors' Meta and Google ads Spiderlook page.
- Spyglass homepage Checked 20 October 2026.
- Spyglass llms.txt Checked 20 October 2026.
- Spyglass vs ChatGPT, Claude, and Perplexity Checked 20 October 2026.
- Trendtrack homepage Checked 20 October 2026.
- Trendtrack docs Checked 20 October 2026.
- Trendtrack MCP feature Checked 20 October 2026.
- Competitors App homepage Checked 20 October 2026.
- Zapier MCP listing for Competitors App Checked 20 October 2026.
- Competitors App data tracking help Checked 20 October 2026.
- Similarweb homepage Checked 20 October 2026.
- Similarweb Claude integration Checked 20 October 2026.
- Similarweb advertising Checked 20 October 2026.
- Similarweb Ad Monitor Checked 20 October 2026.
- Similarweb Ad Intelligence overview Checked 20 October 2026.
- Kompyte homepage Checked 20 October 2026.
- Kompyte, Klue, and Crayon comparison Checked 20 October 2026.
- Third-party Kompyte review Checked 20 October 2026.
- Third-party Kompyte API listing Checked 20 October 2026.
- Visualping homepage Checked 20 October 2026.
- Visualping MCP help Checked 20 October 2026.
- Visualping connector help Checked 20 October 2026.
- Klue homepage Checked 20 October 2026.
- Klue Claude integration Checked 20 October 2026.
- Klue in the Claude connector directory Checked 20 October 2026.
- Introducing the Klue MCP server Checked 20 October 2026.
- How to connect Klue to ChatGPT Checked 20 October 2026.
- Klue vs Crayon Checked 20 October 2026.
- Klue vs LLMs Checked 20 October 2026.
- Crayon homepage Checked 20 October 2026.
- Crayon MCP announcement Checked 20 October 2026.
- Crayon AI Checked 20 October 2026.
- Crayon vs Klue Checked 20 October 2026.
- LLM vs Crayon Checked 20 October 2026.
- AlphaSense MCP overview Checked 20 October 2026.
- AlphaSense llms.txt Checked 20 October 2026.