Crayon or Spiderlook?
Choose Crayon if you are a sales enablement or competitive intelligence team and you want Crayon's hosted MCP at mcp.crayon.co/mcp/ in ChatGPT, Claude, Copilot, or Glean. Choose Spiderlook if you want daily scans of chosen rivals across website, social, and Meta and Google ads, with evidence in one project per client.
| Spiderlook | Crayon | |
|---|---|---|
| Who it is for | Agencies and marketing teams. One project per client landscape. | Sales enablement and competitive intelligence teams. |
| What it tracks | Sources you choose per rival: website, supported social profiles, Meta ads, and Google ads. | Competitive intelligence software, as the homepage title puts it. |
| How often | A daily scan, plus an extra refresh when you need a newer read. Not continuous real-time monitoring. | not found as of 20 October 2026 |
| MCP access | MCP server at https://api.spiderlook.com/mcp for Claude Desktop, the claude.ai connector, and ChatGPT. Sign-in is OAuth. The connection is the project you choose. | Yes. Hosted MCP at mcp.crayon.co/mcp/ with OAuth. Named clients: ChatGPT, Claude, Copilot, and Glean. |
| Ad monitoring | Meta ads and Google ads, when you turn those sources on for a rival. | not found as of 20 October 2026 |
| Multi-client setup | One project per client. That project's rivals, sources, and evidence stay separate from other clients. | not found as of 20 October 2026 |
| How you get started | Sign in at app.spiderlook.com, then add the MCP endpoint in Claude or ChatGPT. | not found as of 20 October 2026 |
Choose Crayon if
- Your users are sales enablement or competitive intelligence teams.
- You want the hosted MCP at mcp.crayon.co/mcp/, with OAuth, in ChatGPT, Claude, Copilot, or Glean.
Choose Spiderlook if
- You want a daily scan of the website, social profiles, and Meta and Google ads you turn on for each rival, with the posts, ads, and pages kept as evidence.
- Each client or brand has its own project, and you want that project in Claude Desktop, the claude.ai connector, or ChatGPT.
Use it in Claude and ChatGPT
These are the published Spiderlook steps. Sign-in is OAuth. Do not paste a bearer token.
Claude Desktop
- Add a remote MCP server named spiderlook.
- Set the URL to https://api.spiderlook.com/mcp.
- Or run claude mcp add --transport http spiderlook https://api.spiderlook.com/mcp.
- When Claude asks you to sign in, approve access in Spiderlook. Do not paste a bearer token.
claude.ai connector
- Open Claude on the web and go to Customize, then Connectors.
- Add a custom connector named Spiderlook and paste the MCP endpoint.
- The prefilled connector link opens that modal with the name and URL filled in.
- Choose Connect. Claude starts OAuth and opens Spiderlook so you can sign in and approve.
ChatGPT
- In ChatGPT, add a custom connector or app that accepts a remote MCP server URL.
- Name it Spiderlook and set the server URL to https://api.spiderlook.com/mcp.
- Create the connector. ChatGPT starts OAuth and opens Spiderlook so you can sign in and approve.
- Do not paste a bearer token. Spiderlook does not deep-link ChatGPT, because ChatGPT does not provide a connector install link.
Open the claude.ai connector with Spiderlook prefilled. Setup steps.
Example prompts
- List the projects and rivals I can access.
- Show the newest Meta ads for this rival.
- What changed since the last daily scan, and which posts, ads, or pages are the evidence?
FAQ
Use Crayon for competitive intelligence aimed at sales enablement and CI teams, including its hosted MCP server. Use Spiderlook for daily scans of website, social, and Meta and Google ads, with one project per client in Claude or ChatGPT.
Sources
Rival URLs were checked on 20 October 2026. Spiderlook rows use pages published on spiderlook.com.
- Spiderlook MCP server Spiderlook page.
- Spiderlook product Spiderlook page.
- Spiderlook for agencies Spiderlook page.
- Monitor competitors' Meta and Google ads Spiderlook page.
- Crayon homepage Checked 20 October 2026.
- Crayon MCP announcement Checked 20 October 2026.
- Crayon AI Checked 20 October 2026.
- Crayon vs Klue Checked 20 October 2026.
- LLM vs Crayon Checked 20 October 2026.