# SpiderLook

> SpiderLook collects competitor activity, analyzes what changed, and turns it into clear competitive intelligence for your team and clients. AI competitive intelligence for agencies and marketing teams.

Key facts:
- SpiderLook scans each project's rivals daily, with an extra manual refresh when data is needed sooner. It is not a real-time monitoring tool.
- Usage-based pricing: bundles of monthly usage. A bigger bundle is more usage. See https://spiderlook.com/pricing for current prices. One-time top-ups carry over.
- Every AI insight links to the posts, ads and pages behind it.
- Project intelligence is available in ChatGPT, Claude and AI agents through MCP; each connection is scoped to one project. Claude connects from the Claude directory listing; ChatGPT uses the MCP endpoint with OAuth. Gemini, Cursor, Notion, PostHog, and any other client that supports MCP can connect with the same endpoint.

## Pages

- [Product](https://spiderlook.com/product): Create a project, add rivals and choose their sources. SpiderLook scans them daily and shows signals, comparisons and answers backed by evidence.
- [For agencies](https://spiderlook.com/agencies): One SpiderLook project per client landscape. Keep each client’s rivals, sources, history and intelligence separate, all managed from one account.
- [For marketing teams](https://spiderlook.com/brands): Follow the competitors that matter to your brand. SpiderLook scans them daily and shows what changed, side by side, with the evidence behind it.
- [MCP](https://spiderlook.com/mcp): Connect SpiderLook project intelligence to ChatGPT, Claude and AI agents through MCP, without copying competitor research between tools.
- [Pricing](https://spiderlook.com/pricing): Usage bundles, plan options, and top-ups. Prices appear only on this page.
- [FAQ](https://spiderlook.com/faq): Answers about how often SpiderLook scans competitors, which sources it covers, projects for agencies, MCP access for ChatGPT and Claude, and pricing.
- [Guides](https://spiderlook.com/guides): Practical guides on competitor research for agencies and marketing teams: what to track, how often to scan, and how to use AI with your evidence.
- [Privacy policy](https://spiderlook.com/privacy): How SpiderLook collects, uses and protects personal data from website visitors and customers of the SpiderLook app.
- [Terms of service](https://spiderlook.com/terms): The terms that apply to using the SpiderLook website and app: projects, billing, acceptable use and how AI-generated insights should be used.

## Docs

- [Docs hub](https://spiderlook.com/docs): Product how-tos for projects, rivals, daily scans, Ask Spidey, battlecards, reports, and Connect your AI.
- [Quickstart](https://spiderlook.com/docs/getting-started/quickstart): Sign in, create a project, add Your brand and first Rival, wait for the first daily scan, then work from Home.
- [Agency vs Brand](https://spiderlook.com/docs/getting-started/agency-vs-brand): Choose Agency or Brand organization type and how projects are usually structured.
- [Create a project](https://spiderlook.com/docs/getting-started/projects): Create a competitive landscape project for a client or category.
- [Add Your brand](https://spiderlook.com/docs/getting-started/your-brand): Add the self competitor required for Home KPIs and Ask Spidey.
- [Add a Rival](https://spiderlook.com/docs/getting-started/add-rival): Who → Sources → Focus → Confirm wizard for rivals and benchmarks.
- [First-setup checklist](https://spiderlook.com/docs/getting-started/setup): Finish team invites, sources, and Connect your AI after onboarding.
- [Product hierarchy](https://spiderlook.com/docs/concepts/hierarchy): Organization, Project, Rivals, Sources, Scans, Activity, and Signals.
- [Product glossary](https://spiderlook.com/docs/concepts/glossary): Definitions for Rival, Your brand, Benchmark, daily scans, Refresh, Signal, and more.
- [Rival roles](https://spiderlook.com/docs/concepts/rival-roles): Rival, Your brand, and Benchmark roles in the app.
- [Freshness and daily scans](https://spiderlook.com/docs/concepts/freshness): Daily scan cadence, Refresh, and honest non-real-time language.
- [Evidence model](https://spiderlook.com/docs/concepts/evidence): How Signals, Ask Spidey, and battlecards cite activity evidence.
- [Using Home](https://spiderlook.com/docs/home/overview): Home KPIs, Signals, Ask band, and Activity.
- [Reading Signals](https://spiderlook.com/docs/home/signals): Triage open Signals after daily scans.
- [Rivals list and tabs](https://spiderlook.com/docs/rivals/overview): Rivals directory and profile tabs.
- [Rival ads](https://spiderlook.com/docs/rivals/ads): Meta and Google ads evidence on a rival after daily scans.
- [Daily scans on Sources](https://spiderlook.com/docs/rivals/daily-scans): Pause or include a rival’s sources in scheduled daily scans; Refresh still works when daily scans are off.
- [Sources overview](https://spiderlook.com/docs/sources/overview): Social, ads, and website sources per rival.
- [Connect social sources](https://spiderlook.com/docs/sources/social): Connect Instagram, TikTok, Facebook, LinkedIn, YouTube, and X.
- [Connect ads sources](https://spiderlook.com/docs/sources/ads): Connect Meta Ads and Google Ads sources.
- [Activity and Compare](https://spiderlook.com/docs/activity/overview): Evidence feed and Compare mode.
- [Ask Spidey](https://spiderlook.com/docs/ask-spidey/overview): In-app grounded chat over project evidence.
- [Ask Spidey examples](https://spiderlook.com/docs/ask-spidey/examples): Example prompts for rivals, ads, and positioning.
- [Ask Spidey vs MCP](https://spiderlook.com/docs/ask-spidey/vs-mcp): When to use in-app Ask Spidey versus Connect your AI.
- [Battlecards](https://spiderlook.com/docs/battlecards/overview): Generate, approve, and download Forme PDF battlecards.
- [Weekly reports](https://spiderlook.com/docs/reports/weekly): Weekly intelligence runs for a project.
- [How scans work](https://spiderlook.com/docs/scans/overview): Daily analysis, activation states, and usage.
- [Manual Refresh](https://spiderlook.com/docs/scans/refresh): Newer read for one rival before the next daily scan.
- [Plans and billing](https://spiderlook.com/docs/billing/plans): Usage plans, top-ups, and activation (no prices listed here).
- [Organization settings](https://spiderlook.com/docs/settings): Organization, projects, team, account, and appearance.
- [Connect your AI](https://spiderlook.com/docs/integrations/connect-your-ai): Connect Claude, ChatGPT, and other MCP clients.
- [Connect Claude](https://spiderlook.com/docs/integrations/claude): Add SpiderLook from the Claude directory listing, then approve OAuth for one project.
- [Connect ChatGPT](https://spiderlook.com/docs/integrations/chatgpt): Custom MCP connector at https://api.spiderlook.com/mcp with OAuth (no bearer token).
- [Other MCP clients](https://spiderlook.com/docs/integrations/other-clients): Gemini, Cursor, Notion, PostHog, and any other client that supports MCP.
- [MCP project scoping](https://spiderlook.com/docs/integrations/privacy): OAuth scopes one project; revoke unused connectors.
- [MCP server](https://spiderlook.com/docs/mcp): Endpoint, OAuth, Claude directory setup, ChatGPT connector setup, and MCP tools.
- [SpiderLook API](https://spiderlook.com/docs/api): Authentication, personal access tokens, organization API keys, and scopes for the public API.
- [API reference](https://spiderlook.com/docs/api/reference): SpiderLook API endpoints, request parameters and response schemas, with a downloadable OpenAPI spec.
- [OpenAPI JSON](https://api.spiderlook.com/v1/openapi.json): Machine-readable OpenAPI 3 document for the SpiderLook API (version 1.0.0).
- [Agency client workflow](https://spiderlook.com/docs/workflows/agency-clients): One project per client with daily scans and weekly reports.
- [Brand landscape workflow](https://spiderlook.com/docs/workflows/brand-landscape): Category rivals, Home Signals, and stakeholder updates.
- [Weekly competitive review](https://spiderlook.com/docs/workflows/weekly-review): Weekly loop for reviewing what daily scans found.
- [Prep a sales call](https://spiderlook.com/docs/workflows/sales-battlecard): Battlecard, ads evidence, and Ask Spidey before a call.
- [Scan troubleshooting](https://spiderlook.com/docs/troubleshooting/scans): Pending, stuck, and discovery failures.
- [Ask Spidey blocked](https://spiderlook.com/docs/troubleshooting/ask-spidey): Missing brand, inactive plan, or exhausted usage.
- [Fix MCP connection issues](https://spiderlook.com/docs/troubleshooting/mcp): OAuth, wrong project, and stale connectors.
- [Docs FAQ](https://spiderlook.com/docs/faq): Operational FAQ for daily scans, Rival roles, Ask Spidey versus MCP, and exhausted usage.

## Guides

- [Competitor monitoring vs. competitive intelligence](https://spiderlook.com/guides/competitor-monitoring-vs-competitive-intelligence): Competitor monitoring collects posts, ads and page changes. Competitive intelligence connects that activity, highlights the meaningful shifts and backs every conclusion with its source.
- [Daily competitor scans vs. real-time monitoring](https://spiderlook.com/guides/daily-competitor-scans-vs-real-time-monitoring): SpiderLook scans every rival’s selected sources daily and lets you trigger an additional refresh when you can’t wait for the next scan. It is not a real-time monitoring tool.
- [Competitor research in ChatGPT and Claude with MCP](https://spiderlook.com/guides/competitor-research-in-chatgpt-and-claude-with-mcp): MCP (Model Context Protocol) lets compatible AI tools use SpiderLook project intelligence directly. You connect one project, and the AI tool works with that project’s rivals, activity and evidence.
- [Running competitor research for every agency client](https://spiderlook.com/guides/competitor-research-for-agency-clients): Give every client its own project with its own rivals and sources, let daily scans collect the activity, and use signals, comparisons and evidence to build client updates.
- [Track competitors inside ChatGPT](https://spiderlook.com/guides/chatgpt-competitor-tracking): Use SpiderLook project intelligence from ChatGPT with MCP.
- [Competitor analysis in Claude](https://spiderlook.com/guides/competitor-analysis-in-claude): Use SpiderLook from Claude, starting with the Claude directory listing.
- [Which tools have an MCP server](https://spiderlook.com/guides/competitor-tracking-mcp-server): Compare competitor-tracking tools that expose an MCP server.
- [Monitor Meta and Google ads](https://spiderlook.com/guides/monitor-competitors-meta-and-google-ads): How to follow competitor ads in SpiderLook.
- [Competitor ads in ChatGPT or Claude](https://spiderlook.com/guides/track-competitor-ads-in-chatgpt-and-claude): Ask about rival ads from ChatGPT or Claude with MCP.
- [Competitors App MCP alternative](https://spiderlook.com/guides/competitors-app-mcp-alternative): SpiderLook as an MCP alternative to Competitors App.
- [Similarweb MCP alternative](https://spiderlook.com/guides/similarweb-mcp-alternative): SpiderLook as an MCP alternative to Similarweb for competitor research.
- [Trendtrack MCP alternative](https://spiderlook.com/guides/trendtrack-mcp-alternative): SpiderLook as an MCP alternative to Trendtrack.
- [How to do social media competitor analysis](https://spiderlook.com/guides/social-media-competitor-analysis): Track rivals’ followers, posting activity, top posts and engagement per post across Instagram, TikTok, Facebook, LinkedIn, YouTube and X, scanned daily.
- [How to do Instagram competitor analysis](https://spiderlook.com/guides/instagram-competitor-analysis): Instagram’s own Competitive Insights, its limits, and daily Instagram tracking in SpiderLook.
- [How to do LinkedIn competitor analysis](https://spiderlook.com/guides/linkedin-competitor-analysis): LinkedIn Page competitor analytics, its limits, and daily LinkedIn tracking in SpiderLook.
- [How to do YouTube competitor analysis](https://spiderlook.com/guides/youtube-competitor-analysis): Track rival channels’ subscribers and videos daily, next to their other channels.
- [Track competitor social in ChatGPT and Claude](https://spiderlook.com/guides/track-competitor-social-media-in-chatgpt-and-claude): Ask ChatGPT, Claude, Gemini, Cursor, Notion, PostHog, and any other client that supports MCP about rivals’ social activity.